LMS uses the personally identifiable information (“PII”) that we collect on our Site to provide you with a superior shopping experience. When you order, we will ask you to set up an account, which includes your name, e-mail address, mailing address, as well as certain other information that may be required to expedite your orders. In addition, we ask that you indicate whether you would like to receive e-mail from LMS keeping you informed of new products or features.
We may work with a data provider to target advertising to you personally, through online and offline methods including email, display media, video media and direct mail. These providers may use personal information that we have collected or that you have provided to locate you online, such as when you visit or login to websites or mobile applications. When you login to or visit our website, your IP address may be combined with other de-identified data (such as a hashed, non-readable email or postal address) in order to send ads and materials to you based on your preferences, interests, and attributes. To opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the DAA, at http://www.aboutads.info and by the NAI athttp://networkadvertising.org.
If you are a patient with a preexisting relationship with LMS, then the information that you share with us through this Site is likely to be protected health information (“PHI”) subject to the privacy and security safeguards of the Health Insurance Portability and Accountability Act and its regulations (“HIPAA”). If that is the case, LMS’s use and disclosure of your PHI will be governed by the HIPAA Privacy Notice.
If you are a Visitor to this Site and do not have a preexisting relationship with LMS, then the terms of this Privacy Policy will govern LMS’s use and disclosure of your PII. If you create an account through this Site to purchase LMS products, any personal information that you provide will then be deemed to be PHI governed by the HIPAA Privacy Notice.
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Disclosures to Third Parties Assisting In Our Operations.LMS may share your PII under confidentiality agreements with other companies that work with, or on behalf of, LMS to provide products and services. These companies may use your PII to assist LMS in its operations. However, these companies do not have any independent right to share this information.
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Disclosures Under Special Circumstances.We may provide information about you to respond to subpoenas, court orders, legal process or governmental regulations, or to establish or exercise our legal rights or defend against legal claims. We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
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Business Transfers.We may share your PII with other business entities in connection with the sale, assignment, merger or other transfer of all or a portion of LMS’s business to such business entity. We will require any such successor business entity to honor the terms of this Privacy Policy.
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LMS Marketing Activities.From time to time, we may enter into an agreement with other companies to send promotional e-mails on our behalf to such company’s customers. If we do, we may provide a list of our customer’s e-mail addresses to the other company so that you, as an existing LMS customer, will not receive repetitive promotional materials. Other than e-mail addresses, no information will be shared with the other company. Such companies will be prohibited from using the e-mail list for any other purpose and will be bound to the terms of our Privacy Policy with respect to the e-mail list. We may share non-personal, summary, or aggregate customer data with partners and other third parties.
LMS understands that storing our data in a secure manner is essential. LMS stores PII using industry standard physical, technical and administrative safeguards to secure data against foreseeable risks, such as unauthorized use, access, disclosure, destruction or modification. Please note, however, that while LMS has endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from the Site or via e-mail cannot be guaranteed.
When you place an order online, your personal information and credit card information are encrypted using SSL encryption technology before being sent over the Internet, making it very difficult for your information to be intercepted while being transferred to LMS. While on a secure page, such as our order form, the lock icon on will be visible in the address bar of modern browsers such as Internet Explorer or Chrome. Clicking on the lock icon will display security information regarding the site.
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Aggregated Data.LMS collects aggregate queries for internal reporting and also counts, tracks, and aggregates the visitor’s activity into LMS’s analysis of general traffic-flow at the Site. To these ends, LMS may merge information about you into aggregated group data. In some cases, LMS may remove personal identifiers from PII and maintain it in aggregate form that may later be combined with other information to generate anonymous, aggregated statistical information. Such anonymous, group data may be shared on an aggregated basis with LMS’s affiliates, business partners, service providers and/or vendors; if it does so, LMS will not disclose your individual identity.
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Web Server Logs and IP Addresses.An Internet Protocol (“IP”) address is a number that automatically identifies the computer or device you have used to access the Internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your Internet Service Provider. LMS may use IP addresses to conduct Site analyses and performance reviews and to administer the Site.
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Cookies and Web Beacons.
Cookies are pieces of information that a website transfers to a user’s computer for purposes of storing information about a user’s preferences. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Many websites use cookies as a standard practice to provide useful features when a user visits the website and most web browsers are set up to accept cookies. You can set your browser to refuse cookies, but some portions of the Site may not work properly if you refuse cookies. To enhance your experience at LMS, we use cookies to let us know that you are a prior customer, if you found us through a particular site or advertisement, and to understand anonymous audience behavior and interest on the Site. We also use cookies to retrieve certain information previously provided by you to LMS, so that you do not need to re-enter this information every time you shop at the site. Cookies are not used to access information entered on the secure server. This information can only be accessed when you enter your name and password, and only by LMS.
Some of the Site’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about Site usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to otherwise analyze the effectiveness of the Site. Some web beacons may be unusable if you elect to reject their associated cookies.
You may review and request changes to your PII that LMS has collected, including the removal of your PII from LMS’s databases in order to prevent receipt of future communications using any of the following options:
You can send your request via e-mail to Opt-Out@liberatormedical.com with REMOVE in the subject line.
You can mail your request to the following postal address: Attn: Marketing, Liberator Medical Supply., Inc., 2979 SE Gran Park Way, Stuart, Florida 34997.
